nao... branding by Figtree for Jumeirah Hotels. Targeting young professionals seeking out a new and different kind of luxury experience, the UK agency was asked to identify and create a proposition centering around a modern, zen-luxe experience where quality, service, and knowledge take precedence over the staid, out-of-fashion baroque and pop-art hotel experience offered by many boutique and chain hotels the world over. Redefining luxury for the next generation, the nao hotel was set to open in San Francisco but its launch date continues to be undetermined. -- STYLE NOMAD 01/15/09
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